Sarika Gongalla - Product-focused UX designer simplifying complex enterprise systems. Over 9 years of experience untangling legacy workflows and building scalable design systems in healthcare and fintech.
AIG × APPLE - Designing a 0→1 Strategic Protection Experience
Challenge
Building a high-compliance insurance journey for the Apple ecosystem without an existing blueprint.
Solution
Designed a Logic‑Gate entry experience that separates user intent upfront, reduces metadata by 40%, and maintains Apple’s premium minimalist standards.
Impact
30% reduction in time-to-task and a brand-compliant experience approved by Apple Global.
AIG GLOBAL - Modernizing a High-Density Underwriting Experience
Challenge
Transforming a legacy 500-field application into a structured, user-centered multi-step experience.
Solution
Developed a dual-path architecture (Category-Based vs. Guided UX) to solve for choice overload and data density.
Impact
15% reduction in data-entry errors and 55% increase in completion confidence.
FABTRICK - Designing a Two‑Sided Fashion Marketplace
Challenge
Custom ethnic wear lacks digital infrastructure, leading to a "visualization gap" and high production errors.
Solution
Built a two‑sided mobile platform where customers design outfits and connect with verified local tailors via a "Design-to-Spec" workflow.
Impact
Delivered a +60% increase in user confidence and an 88% task success rate during customization flows.
