UI/UX

I’M SARIKA

& PRODUCT DESIGNER

Simplifying complexity, designing for humans

MY EXPERTISE

With a foundation in graphic design and digital media, I blend artistry with strategy to reimagine complex challenges as engaging digital experiences. My multidisciplinary approach unites storytelling, visual creativity, and UX expertise—crafting solutions where user needs meet business vision and every detail is designed to inspire and endure.

    • Transform complex systems into clear, impactful interfaces.

    • Elevate user journeys with creative structure and storytelling.

    • Dig deep for real user insights and actionable feedback.

    • Champion inclusive, research-driven improvements.

    • Build scalable, accessible systems in Figma, Sketch, Adobe XD.

    • Rapid prototyping and style guides for consistent team outcomes.

    • Thrive in agile teams, sparking ideas across disciplines.

    • Draw fresh inspiration from art, travel, and visual stories.

ABOUT ME

What does it take to make technology feel human? For me, it starts with empathy, curiosity, and a deep respect for simplicity.

Hi, I’m Sarika — a UI/UX & Product Designer with over 9 years of experience blending creative exploration, empathy, and storytelling in digital product design. My journey spans media, healthcare, finance, insurance, and the public sector, where I specialize in transforming complex systems into intuitive solutions that truly resonate.

I believe design is at its best when it’s thoughtful and personal — not just solving problems but sparking connection and delight. My process combines in-depth user research, narrative-driven design systems, and a deep commitment to accessibility, ensuring products are effortless and inclusive for all.

What sets my approach apart? I draw inspiration from painting, travel, and cultural storytelling, allowing me to see every design challenge from fresh perspectives. Whether simplifying intricate workflows or crafting engaging user experiences, I’m motivated by the opportunity to make technology feel more human.

I’m skilled in Figma, Sketch, Adobe XD, prototyping, and collaboration in agile teams where innovation thrives. I enjoy mentoring and co-creating with cross-functional partners who share a passion for impactful, inclusive design.

Let’s connect if you value unique perspectives and want your products to carry a distinct stamp of creativity and care.